小寨赛格调查报告

For the first investment, we make our research in the SAGA Department Store in Xian. The SAGA company in Xian is funded by the United States SAGA, Hong Kong Air China and several Chinese Mainland firm, in order to build a diversify company. The store was set up in 2011, with the 2 billion initial investment and finally opened in the Xiaozhai crossroad. The main building is divided into three parts. Shopping, catering and parking area . Shopping, which is the largest among these three, occupy almost 6 floors and 3 floors for catering. Parking building is a separate one, built above the shopping zone.

There is a number of schools, government institution and other malls around SAGA. There are three universities and two middle school near the area and this makes students a major customer group. Ignoring advanced location, SAGA makes a nearly perfect combination between shopping and the leisure facility. Also the modernized decoration inside suits the taste of the youth. There are approximate 600 clothes, make-up and jewelry shops in SAGA, half of them are well-known brands and the frequently discounts makes their high price more attractive comparing with other stores. The separate parking building solve people’s problem easily which relief the congestion issue during the peak time. Two of three of Xian subway system has a transit depot under the shopping center. This not only offers the customers an  easy way home, but also supplies an endless flow of consumers to visit the mall.

Similarly, certain stores in the mall has a clear superiority comparing with others. For example, the Hidilao Hotpot, is famous for its qualified and hommization service. Benefit from this characteristic, the flow of customers is completely higher than others and makes a considerable revenue each month.

From the above analysis, the conclusion is that the unique selling and arrangement concept of SAGA leads it to its success in Xian and eventually brings a market with large potential to itself.